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About Us

Who We Are? 

Welcome to "What to Shop Where," your ultimate shopping guide born in the year 2023. We understand that the world of shopping is an ever-evolving adventure, and we're here to be your trusted compass on this journey. Whether you're on the hunt for the latest fashion trends, the perfect beauty products, or seeking the best places to score unique finds, we've got you covered.


Our mission is to help you make informed shopping choices, explore the hottest deals, and discover hidden gems, all while making your shopping experience as enjoyable and effortless as possible. Join us as we unravel the secrets of shopping in this new era and embark on a quest to find the perfect items for every occasion.

At "What to Shop Where," we're passionate about connecting you with the best resources and insights for your shopping needs.  As expert shoppers and trend enthusiasts, we are constantly on the lookout for the latest and greatest in the world of fashion, beauty, and more. We believe that shopping is not just a transaction, but a way to express your individuality and style. From uncovering the best deals to curating must-have lists for every season, our goal is to make your shopping journey exciting, rewarding, and memorable.


We invite you to be a part of our shopping community, where you'll find valuable tips, honest product reviews, and inspiration to elevate your shopping game. Whether you're a seasoned shopper or just starting your shopping adventure, "What to Shop Where" is your go-to resource for all things retail.

Editorial Guidelines

Click here for our policies & and processes surrounding product recommendations. 

Click here for legal information, like our terms of use, privacy policy, and advertiser guidelines.

What to Shop Where, our mission shines crystal clear: we're the ignition for your shopping inspiration. Beyond merely uncovering the hottest finds, we're your premier destination for astute guidance on contemporary lifestyle trends. Count on us to delve deep into industry happenings, distinguishing authenticity from myth within the wellness sphere, and fostering vibrant, captivating discussions spanning beauty, style, and lifestyle. Think of us as your ultimate compass for staying informed and exuding fabulousness throughout your journey.

Behind the Edits


Ecem Dogan

Ecem has been immersed in the realms of publishing and digital marketing within prestigious household brands since 2017. Currently, she leads the way in orchestrating affiliate partnerships at PVH Corp,

home to Calvin Klein.


Her passion for fashion, beauty, style, and aesthetics, coupled with an affection for shopping guides, served as the driving force behind her creation of this platform.

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Contact Us

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We’re looking for aspiring writers who share our mission of honest, inclusive, expert-backed advice that leaves readers feeling inspired, empowered, and understood. Interested? If that’s you, send a few examples of your work here:

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